Caitlin Schlichting – AdWords IQ Academy

Discovering the Secret of Google AdWords Success

Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.

What is Adwords IQ Academy?

I’ve Put All Of My Knowledge Into An Ever Growing Video Library

This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…

You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.

By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.

Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!

Here’s What You’ll Get:

Access to a video library with over 40 video lessons.

3 months FREE access to a private student’s only Facebook group.

3 months FREE access to my Live Account Audits.

Lifetime access to future updates & new videos.

Priority access and pricing on all future courses & events.


Take A Sneak Peek At The Content Inside The Academy!

Module 1

The Basics – Foundation Ads Overview

 What It Is

 How It Works

 Who It Works For

 Who It Doesn’t Work For

How And Where Do Ads Appear

 How The Auction System Works

 How Keywords Work

 Account Structure

 Writing Ad Copy

 Ad Extensions

Module 2

Setting Up A Search Campaign

 How To Set Up An Account

 Using Google Keyword Planner

 Exploring the AdWords Interface

 How To Create Your First Campaign

 The Process of Creating Ads

Module 3

Setting Up Your First Campaign

 Fundamental Thinking And Outlining Before You Begin

 Choosing Your Campaign Type

 Ad Design Basics

 Traps To Avoid

Module 4

Setting Up Shopping Ads

 How to Set Up Your First Shopping Campaign

 Create Product Groups

 Setting Your Bids

Adding Negative Keywords

Module 5

Setting up Gmail Ads

 Getting Started With Gmail

 Why Gmail is So Powerful

 Growing Your Audience

Module 6

Landing Pages

 Setting Up Your Lead Generation Landing Pages

 Find A Solution

Template’s That Convert

Module 7

Tracking & remarketing


 Conversion Tracking

 Phone Call Tracking

Module 8

Monitoring, Optimization, And Reporting

 Search Term Reports

 Auction Insights

 Location Reports

 How To Calculate ROI

 Setting Up Experiments

 Monitoring Quality Score

 Keyword Optimization

 Bid Optimization

 Analyzing Opportunity

SalesPage (more info)  Archive

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This content is for members only.