Depesh Mandalia – The FAATT Framework (HOT)

What You Get: Section 1: The Tracking Trinity

Give Facebook more data so you can reach customers more profitably.

  • Turbo-charge Your Browser Pixel: Most Facebook advertisers don’t set up the pixel properly which leads to poor retargeting and higher CPMs…
  • Website Data Booster: Use this under-used trick to bypass iOS14.5+ issues and find better quality audiences to boost your targeting
  • Optimise Your Server Pixel (CAPI): Get your Conversion API game in shape and maximise your results on Facebook with enhanced tracking and reporting.
  • Plug the CAPI gaps: data gaps lead to lost audiences for your campaigns and bad data in your reporting – we’ll show how to fix this.
  • AEM (Aggregated Events Manager) insights: think you know enough about domain set up and events? Get this wrong and you’ll LEAK data and waste money.
  • Introduce Offline Conversions: Our secret sauce to enhance reporting accuracy to bypass iOS14.5+ restrictions and bring back the good days of breakdown data!
  • ​Offline Conversion Case Study: See how we scaled to $200k/m spend using The FAATT Framework

Section 2: The Attribution Trinity

Make better decisions with better data to confidently profit & scale.

  • Facebook Ads Tune-up: Stitch data between Facebook and Google so you can build new insights and opportunities.
  • Google Analytics (GA) Boost-up: Setup your analytics, link it to Facebook and optimise your campaigns using more data than Facebook alone.
  • FREE GA Insights Report: Install this free template into GA so you can analyse your Facebook ad campaigns outside of Facebook – and see even more data to make better decisions on budget spend and performance.
  • Full Funnel Click-Spy: See exactly which ads, or campaigns that people interact with before they buy, from first click to last!
  • Attribution Simplified: Remove the guess work and see exactly how much each of your channels are contributing to sales.
  • Ecommerce Product path: See which products people ultimately buy after clicking your ads – so you can optimise every click they make in the funnel.
  • Shopify + GA + FB Hack: Use this little known method if you’re using Shopify to spy on what people are buying on your store to link back to the exact ad that’s generating clicks plus more!

Section 3: Bonus Items

  • Free Automation Swipes: Want to send improved data to Facebook automatically? Copy and paste our swipes to quickly set this up using Zapier
  • Retargeting Fix Up: Struggled with retargeting since iOS14.5+ was released? Change your strategy and reach more people using these little known tricks!
  • Better Audience Targeting: See how we bypass iOS14.5+ audience/retargeting issues using these audience workarounds to reach more people!
  • Attribution 101: Watch an ELITE coaching video where I break down and simplify attribution using the global game of Football (/Soccer)!
  • FAATT Q&A Call: Free access to a 90-min Q&A call with me covering off your additional questions for your future reference.
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