Sophie Howard – Product University

Are you looking to build an online business but struggling to get started?

Despite all your research you’re not completely convinced you are on the right tracks and you don’t want to waste your money making an expensive mistake choosing the wrong product or platform?


Amazon has always been a great place to launch and scale product businesses and it still is a great place for you to start your online business. It’s getting tougher to find ‘clear water’ with new profitable products but I’ve been continually adding new products and brands using my Minimum Viable Brand strategy.

It’s a technique that’s serving me and my current clients well. We work on quality products that are a breath of fresh air in the crowded, ‘me-too” world of cheap Chinese factory plastic junk. Any product I develop has to meet certain criteria which means it’s far harder to copy, source and sell. These brands are also highly attractive to other businesses, so as well as earning cash through sales, you can also sell the entire business when you fancy a 7-figure payday. Having just done this, I can tell you it is well worth the nervous early days to push on through and get started now!

The mainstream approaches to selling on Amazon and using research tools means everyone ends up squabbling over the same few products. Not the case in my Amazon world. We use the best bits of Amazon’s fulfilment, trusted brand and volume of ready-to-buy customers. But we are building real businesses, not just trading products on Amazon.


Product University is a membership group so when you join you’ll start at the beginning of the training getting the foundations on strategy and mindset. Then we’ll get into product selection strategy and product sourcing (not so much Alibaba!), sales funnels to promote your products, social media, paid advertising, partnerships and much much more. Check the curriculum section to see the full breakdown of topics we cover.


BONUS ONE is a special bonus we include as well as the main modules is the Amazon Navigator course. This is my signature $5000 USD Amazon training program which you get access to if you sign up to Product University for 12 months. This means you get all the content for selling on Amazon as soon as you sign up. An amazing offer to help you get started and moving with the skills and confidence you need to sell your products online.

Product University will help you keep your strategy and mind clear as your start your products business. There are so many courses, tools and new shiny objects out there it can be hard to stay focused. We all worry about Fear of Missing Out (FOMO) when it comes to the tips an tactics of running an online business.

You’ll start your education in a structured, organized way. You’ll have a program to learn and implement as you go so you never feel overwhelmed or lost. You’ll be able to visualize your business, your products and brands and know the ideal customer you are looking for before you start sourcing or spending your money on products. Believe me, I have helped some very traumatized coaching clients who started on Amazon, made poor product choices and now need to relearn a strategy that actually works for product selection and branding.

You’ll be part of a community of putting new skills into practice – upskilling and learning but in a very applied way. You’ll even receive a certificate of completion at the end of the year! You’ll have all the skills and confidence to get out there launching and selling your own products. Building a REAL business- one with systems, innovative products, a high performing team and most importantly of all –real profits.

The other advantage of this amazing skill set is that you’ll be able to work on other people’s online businesses if you need to earn some extra cash short term. Your skills will be a huge asset to potential partners or even selling other people’s products on commission.

Why You Should Join Product University

Joining Product University means the end of those wasted days aimlessly trawling for products online. No more nervous launches where you’re not quite sure how your product will fly. No more worrying about other sellers undercutting you, out marketing you with the same products or where you’re competing solely on price. If there’s one thing you’ll learn in Product university it’s to NEVER sell “me-too” products – a guaranteed losing strategy!

You’ll save hours by not feeling compelled to watch every webinar from every internet marketer who’s email list you’re on – we’ll keep you current and up to date with the strategies that work today!

You’ll also make fantastic contacts and new friends in the private Facebook group – a place to ask your newbie or advanced questions and find moral and technical support as you start your online business.

In the weekly webinars you’ll feel part of a high powered community of people just like you – taking their business seriously – committed to succeeding and taking steps week by week as you develop strategy, tactics and products together.

If you don’t join Product University you’ll be stuck wondering about how the 6 and 7-figure sellers do it. You’ll be hanging out for tips and tactics without a real sense of strategy- just chasing the leaders rather than thinking for yourself and leading your own business. You’ll be investing in yourself by joining Product University and many of the skills go well beyond Amazon and products- but reach into other areas of business and life. A great attitude, approach, team and sharp implementation.

If you don’t commit to learning and growing you’re actually going backwards as there are so many other new players who are upskilling and existing sellers who are branching out.


Diversifying from Amazon, or starting out totally new is daunting…

There is SO much information you don’t know where to start or who to trust. Time is short, there’s simply never enough of it. You’re desperately trying to pick up skills and strategy and confidence and cash flow and a product or service to sell and it just all starts to spin at bit!

That’s where I can help you get a grip on a clear plan to get from uncertainty and overwhelm to a clear strategy that suits you! Together we’ll map out the landscape of e-commerce. As your guide I’ll help you work out a path through all the business models, platforms, channels and tools that work for you.

I’m not selling you courses or software so you can trust that my only interest is in seeing you get the skills and confidence to get started and implementing a smart, passive income and scalable business plan. I measure my success on the results of your new business! Some of those results can be measured in sales, but we also take into account how well automated, scalable and unique your business is.

Product University is the education and support you’ve been looking for to get started and selling. It is a community for people like you who want sensible advice from someone who’s done it before. The technical skills change over time but there are fundamental business skills, processes and mindset that need to be in place in every single successful business. Together we will build these skills.

Here’s What to Expect:

By Joining Product University you’ll have your hands on the latest and most effective ways to start, launch and scale your online products business. You’ll learn all the core skills, develop the right mindset and pick up the tactics and tips that are working now. This is your one stop shop to stay up with the play in the world of selling products online!

The video training modules follow a logical sequence and are very practical and ready to apply in your own business. My teaching style is easy to follow and caters to newbies and experienced sellers alike.

Simply watch the videos at a time convenient for you and start mastering these skills you NEED to be successful with an online products business.

These transferable skills and strategies make Product University unique…

The primary focus of Product University is to ensure you have the skills to do smart research, savvy business planning and smooth execution as you build your online business. We work on the ‘how’ as well as the ‘what’ and the ‘why’ of your business. I’ll even do a LIVE “over the shoulder” demonstration of how I source, brand and launch my products! Week by week we’ll go through the process together and I’ll share the thinking behind the actions. You’ll see exactly what I do myself, brief others and how I make decisions. This insider experience is totally unique and will be such a great way to learn the art of product selection!

A secondary benefit is the community you become part of. A network of like-minded, curious business owners who are committed to succeeding with your online businesses.


If you’re wondering how it works and what to expect, read on:

Video Training Modules

In Module One we’ll cover goal setting, planning for success and getting helpful habits and mindset so you’re working productively and on the right stuff!

In Module Two the focus is on the all-important Product Selection Strategy and we’ll start the LIVE product launch I’ll do with you watching over my shoulder.

Module Three is all about Sales Funnels– leading to Amazon for most of you but we’ll look at a few other options too so you are aware of all the pros and cons and can choose the best option(s) for you.

Module Four is all about your Virtual Dream Team– giving you sanity, clarity and your freedom. As well as being able to ditch the tasks you hate and recruit a world class team of operators helping you to build your business

Module Five we learn how to SELL ON AMAZON!  The whole set up, listing and launch as I do in my own 6 and 7-figure Amazon businesses

Module Six is a customer centric few weeks – understanding the psychology, behaviors and avatars you need to have to be able to sell easily to your ideal customers. This is fun stuff that most people get wrong. They focus on products not the customers – we’ll leave them in our dust!

Module Seven is where I share the systems, tools and processes to scale. This means your sales can climb without a hitch, you stay sane and when it’s time to sell your business everything looks ship-shape and easy to take over. Stuff in your head is pretty hard to sell! We look at automation and the all important TEAM!

Module Eight  is where we get serious and look at how the 7-figure sellers do it and how to up-level your own business and skills.

Module Nine is a focus on reports, finances and taking a look at the most common mistakes made so you can avoid them and save time, money and embarrassment.

Module Ten is all about partnerships to grow, reach new channels and save your cash flow pinches by working in smart ways with other people.

In Module Eleven we look at exits and next level moves to take your business to new platforms and channels. If a Sales funnel is right for your business, we’ll be showing you the best ways to set those up, along with paid advertising, social media and working with bloggers and influencers. This module is super exciting, changes all the time and is where you can really experience rapid growth. But you need the basics in place first so your business doesn’t implode.

In Module Twelve we look at your progress and work on your plans for the next year ahead. We look at the team around you, skills required and link back to lifestyle and personal choices, including working to leverage your own talents and strengths.


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